نوع مقاله : علمی- پژوهشی
عنوان مقاله English
نویسندگان English
Export-oriented companies in developing countries, including Iran, face various barriers to entering international markets. Therefore, examining the role of digital technologies in reducing export barriers and improving export performance is of particular importance. The present study aims to investigate and analyze the direct effect and moderating role of digital technologies in the relationship between export barriers and firms’ export performance. This research is applied in purpose and descriptive correlational in method with a survey approach. Data were collected through questionnaires from 70 Iranian export-oriented companies and analyzed using structural equation modeling in SmartPLS software. The results show that digital technologies have a positive and significant effect on export performance (β = 0.305). Moreover, export barriers have a negative and significant effect on firms’ export performance (β = -0.339). However, the moderating effect of digital technologies on the relationship between export barriers and export performance was not confirmed (β = 0.003). These findings indicate that although the use of technology enhances export performance, it is not sufficient on its own to overcome structural limitations, and its effectiveness depends on contextual conditions and organizational capacities.
کلیدواژهها English